Wear What's Real
You're wearing plastic. 60% of all clothing made today is polyester — the same polymer as a water bottle. We make the honest alternative: heavyweight 100% cotton tees, built to last years, priced to be the standard.
Microplastic fibers shed by a single polyester garment per wash — into rivers, oceans, and eventually you.
Time it takes polyester to decompose. Every polyester garment ever made still exists. Cotton biodegrades in months.
More bacteria harbor on synthetic fibers than on natural ones. That's why gym clothes made of polyester stay stinky.
The 230GSM Heavyweight Tee — our launch garment. 100% cotton, roughly double the fabric of a fast-fashion tee. $24.99, sizes S–2XL.
“We were sold a lie: that synthetic fabrics are modern and superior. The truth is that polyester is cheap. Not good. Not innovative. Just cheap.”
Want a tee, or have a question about cotton, sizing, or anything else? Email us directly — a human answers.
Online checkout is coming soon — for now we take orders by email.